Disney, AMC Networks, WarnerMedia Join Xandr’s Audience-Targeting Effort

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Disney, AMC Networks, WarnerMedia Join Xandr’s Audience-Targeting Effort
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Battle lines are being drawn in the ongoing quest to lure advertisers to new kinds of TV commercials. AT&T’s Xandr ad-tech unit said Wednesday that AMC Networks, WarnerMedia and Walt Disn…

French Canadian producer-distributor Datsit Sphere has acquired factual and kids production company BGM, formerly known as Bristow Global Media, from the embattled Kew Media Group. The acquisition of BGM by Datsit Sphere, best known for primetime drama and comedy, marks the company’s first foray into English-language factual entertainment. Toronto-based BGM was formed in 2013 to [...]Battle lines are being drawn in the ongoing quest to lure advertisers to new kinds of TV commercials.

Cineflix Media has appointed J.C. Mills as president and commercial director of Cineflix Productions, the company announced on Wednesday. As president, Mills will be tasked with leading the company’s growth by developing innovative content strategies, building its community of creatives, and strengthening its relationships with networks and streamers. As commercial director, he’ll join the Cineflix [...

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