Disney is making it easier for its most loyal customers to visit its theme parks

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Disney is making it easier for its most loyal customers to visit its theme parks
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Guest feedback at Disney's domestic theme parks has pushed the company to make some changes to its operations in 2023.

Aaronp/bauer-griffin | Gc Images | Getty Imagesis making some changes at its theme parks this year, prompted by feedback from guests who have complained about rising prices and longer wait times.

These updates to park operations come less than two months after CEO Bob Iger returned to the helm of the company, promising a two-year stint that would spark renewed growth. The moves at the parks are said to be unrelated to Iger's return, however. Additionally, Disney launched its Genie and Genie+ itinerary programs alongside its line skipping initiative called Lightning Lane. These digital offerings were designed to optimize guests experiences in the parks, allowing them to schedule their days more effectively, with access to estimated wait times and restaurant reservations. They also gave guests the option to pay to have a shorter wait for Disney's top attractions.

For those who purchase park hopper tickets, which allow access to both California-based theme parks, the ability to swap from one park to the other will open at 11 a.m. starting Feb. 4. Previously, guests would have to wait until 1 p.m. to move to the second park.

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