Betting, interactivity, and sports programming is key.
Disney today reiterated its commitment to expanding its sports streaming portfolio, with Disney boss Bob Chapek confirming that the company is bidding for the NFL Sunday Ticket. Disney also plans to innovate its product around sports-centric features and its still-vague metaverse plans.during which he discussed Disney’s first quarter earnings for fiscal 2022. Asked by CNBC’s Julia Boorstin whether securing the rights is part of Disney’s roadmap, Chapek responded, “we’re bidding for it.
“Sporting events continue to be the most powerful draw in television, accounting for 95 of the 100 most-watched live broadcasts in 2021. And ESPN once again set the bar this quarter with live games across each of our four major US sports, including the revolutionary,” Chapek said. The company will additionally add alternative programming for UFC, golf, and college football events over the course of the next three years.
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