New VIP+ Analysis: The streamer could improve its daily engagement by adding more content targeted at adults, new survey data suggests.
Whip Media helps entertainment companies like NBCU, Paramount and Discovery make decisions around distributing and monetizing their content through data gathered from its products like TV Time, an app with between 800,000 and 1,000,000 daily users that indicate what they’ve watched and plan on watching.Over 96% of respondents said they had used Disney+ before; the remainder of this article reflects the attitudes of these consumers and refers to them simply as “survey respondents.
Over 20% of survey respondents did say that they disagreed in some manner with the idea that Disney+ was something that could be entertaining daily — suggesting a not-immaterial number of current Disney+ customers may mostly gravitate toward the service when a new Marvel TV series is rolling out or when a marquee film like “Black Widow” or “Cruella” becomes free to view.
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