Disney exec Bob Chapek reveals when DisneyPlus price increase could be coming
✖ Disney executive Bob Chapek revealed that a Disney+ price increase could be coming sooner than expected. The CEO of The Walt Disney Company spoke about this topic and more during an investor call on Wednesday. Last year, the service raised the prices to $7.99. There was a quick fan and user outcry to the move, but it seems the diehards were unmoved. However, that was in a world before the current economic climate.
"As you know, we launched with an extremely attractive opening price point on Disney plus, and we've been very comfortable with the price value relationship that we've offered," Chapek began."And as you know, as we increase our content investment, we believe that that's going to give us the ability to adjust our price by wind still, at the same time maintain that strong value. Proposition. You mentioned that Disney plus ads tier.
"And using some of our other services we can see the additive nature of an ad driven service that enables us to keep the price lower," the executive added."Of course that's made up for by the additional revenue that we will get per user on the advertising spending.
"Our strong results in the second quarter, including fantastic performance at our domestic parks and continued growth of our streaming services-with 7.9 million Disney+ subscribers added in the quarter and total subscriptions across all our DTC offerings exceeding 205 million-once again proved that we are in a league of our own," Chapek mentioned earlier in the presentation.
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