Traditional TV networks — although shrinking — are able to command higher rates, as they are the last remaining place advertisers can reach audiences at scale.
Disney secured a record $9 billion in advertising commitments during its Upfront ad sales event this year, thanks in large part to its upcoming ad-supported tier for Disney+ and sports.Upfront presentations were created decades ago for networks to sell their ad inventory to major agencies and companies ahead of their big fall season programs. Now, streaming has super-charged those efforts.
The company's Upfront included inventory from programming across all of Disney's brands, including ABC, Disney Channels, Disney+, ESPN and ESPN+, Freeform, FX, Hulu and National Geographic, on both TV and digital channels.Sports also played a big role in securing a record number of dollars. The company said it saw double-digit increases in sports volume and pricing for the second year in a row.
NBCUniversal brought in more than $7 billion this year, with more than $1 billion going to Peacock, per
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Hulu Is Driving More Streaming Subscribers to Disney Than Marvel or Star WarsHulu has become Disney’s fastest-growing streaming service in the U.S., outpacing growth at Disney+ as the company shifts to investing in adult-oriented entertainment
Les mer »
Korean Streamer TVING to Acquire Rival Seezn to Better Compete With Netflix, Disney+The deal will create a more powerful Korean service, controlled by CJ ENM, to battle with global giants for talent and subscribers.
Les mer »
Disney+ Hotstar To Produce Series With Indian Star KajolDisney+ Hotstar is bringing Hindi cinema star Kajol into the streaming series world. In a new video released at 12pm local Indian time today, the star was revealed to be fronting a scripted series …
Les mer »
How Don Bluth went from a Utah farm kid to animating for Disney and SpielbergDon Bluth, the animator behind movies like “The Land Before Time” and “The Secret of Nimh,” tells his story in a new memoir.
Les mer »
Disney+ Schedule Additions: New TV & Movies Arriving July 18-24The third run of High School Musical: The Musical: The Series is hitting Disney+ later this week, in addition to an exciting documentary.
Les mer »