A bundle including Disney+ and ESPN+ drove growth. Hulu’s days as a stand-alone operation are over.
“We’ve built a strong pipeline for these kinds of projects,” Craig Erwich, Hulu’s chief of original programming, said at the Television Critics Assn.’s winter press previews last monthAdvertisement
“This is just another ABC,” he said, comparing Hulu to the Disney-owned broadcast network that’s in last place in the Nielsen ratings. As part of the changes announced last week, Disney will take over functions such as finance, human resources and public relations. Hulu’s original-programming team was already reporting to Dana Walden, the head of Disney’s TV studios.
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