Naomi Bulochnikov, Erin Weir, Barrie Gruner and Aaron Goldman will all expand their responsibilities under Shannon Ryan, president of content marketing for Hulu and general entertainment.
Goldman, who leads ABC Entertainment’s creative strategy, will also oversee a creative center of excellence for all brands. Weir will continue to oversee campaign planning for ABC Entertainment and add Disney TV Studios, ABC News and syndication. Gruner will remain the lead of marketing and PR for Hulu originals and the recently launched Onyx Collective.
“This new structure will allow us to break down silos so we can better support our teams and vast content portfolio,” Ryan wrote in her memo . “By unifying the marketing and PR areas across all of our great brands, we will establish clarity for our organization, foster greater collaboration and create even more opportunities for all of us to succeed.”
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