The Democratic National Committee and party leaders in early-voting states are at loggerheads over one of the most valuable assets in politics: data
— .huddled in South Carolina last week, are trying to hammer out a deal to share precious data on voters ahead of the 2022 midterms — information that will be crucial for turning out and targeting the right people ahead of a potentially bruising election.
A DNC aide said party leaders proposed the $5,000 cap for access to what they called a “voter file lite plan” for a few reasons: They want more presidential campaigns — not just the best-funded ones — to have access to voter data. The staffer said they also don’t want candidates to be forced to purchase the file from a third-party vendor.
According to several state party sources, the DNC has a powerful leverage point in the talks: It is withholding some grant funds for states until the deal is signed. The DNC did not respond to a question about that claim. In a statement, DNC Chair Jaime Harrison suggested it was a done deal: “This agreement was developed to work for all the states over many cycles, and achieves our goal of keeping data in the system for the benefit of all candidates. We’re excited to start 2022 with this wrapped up, and are eager to continue work with our state party partners on their electoral priorities and to support candidates up and down the ballot.
“Quality data — and having access to it — determines who wins and who loses, so it’s an incredibly valuable asset,” said Tom McMahon, who served as the DNC’s chief executive under then-chair Howard Dean. “Inevitably, there’s always interest in who controls it and the longstanding challenge remains that there’s no consensus on what the correct approach should be, whether it should be nationalized or held in the states.
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