✅ There is also a scenario in which a viewer could 'speed up' a commercial by 'throwing a pickle' into a burger.
Sony owns a patent for an interactive commercial system that allows viewers to skip commercials by yelling the brand name of the advertiser at their television or monitor.Yelling"McDonalds!" to end a television commercial for the fast-food restaurant is just one example of many"interactive commercials" contained within this patent.
On second capture, progress pointer shows that the movie has progressed to break for placing the IC [Interactive Commercial]. IC is interactive and instructions from the display ask the user to 'Say"McDonalds" to end [the] commercial.' The system then proceeds to skip the rest of the commercial, as shown on fourth capture, where the user goes back to watch the movie.In one embodiment, the user gets rewarded with some points or a coupon from the sponsor [for shouting out the brand]. The rewards can be collected by the user in a variety of ways, such as receiving a coupon in the mail or via email, getting a text message in a mobile phone with the coupon, collecting points toward collecting [prizes] in a web site, etc.
In the embodiment of FIG. 8, the instructions are"Throw the pickle to speed up commercial." The user, which is holding a one-handed controller with motion detection, swings his arm to simulate the act of throwing a pickle. As a result, the flying interactive pickle is placed in the burger, and the commercial message"Make it your way" is displayed briefly before the commercial ends and the user returns to watching the streaming media.
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