The alcohol-abstaining month is over, but bars are still feeling the effects on their bottom lines
in D.C.’s Union Market, says he really noticed a change this year compared to years past. It wasn’t just that people wouldn’t go out, but that when they did, they weren’t ordering alcohol. “People tipped normally, but with a lower check average that meant I was feeling the loss at every seat,” he says.
But ultimately, bars exist to sell alcohol, and anything that threatens those sales threatens jobs. “We are in the business of selling wine and spirits, the entire model is built on that,” says Hoffman. “Seeing a trend like this is going to affect business, and that in turn hurts workers.” Bartender Sarim Al-Rawi says January is always “shit for bars,” and that the economy and the election news cycle may be affecting sales, as not many bars are the type of place where you want to watch a debate. Dry January is also more likely to affect sales in bars that cater to people who have heard of Dry January.
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