They really go from “gotta have it” to “I’m bored” in record time.
and promises to love it forever, so you give in and buy it. The kid is over the moon and in love with their new toy, but a mere few days later, that toy is old news — and we're left scratching our heads.
"It could also be that the new toy, which initially seemed like a bright, shiny miracle, is, in fact, a toy that limits or does not ignite the child's imagination. A toy that limits a child's creativity can cause a loss of interest no matter how excited the child was initially to get their little fingers on the newest, hottest toy," she says.
Ace explains that clever marketing or social influence may also factor into their desire for a shiny new toy. "Children are easily and heavily influenced by the ads they see on TV or on YouTube. There's a reason commercials work; they hype toys up and make them look like endless fun. It's easy to understand why a child 'NEEDS' the new toy, especially iftheir friends have one.
Ace cautions against making an impulse buy swayed by you or your child's emotions. "The New Toy Decision can be based on so many factors: the child's emotional state, the parents' ability to navigate the child's emotional state, the outcome and balance of purchasing versus not purchasing the new toy , and our memory of the child's interest in prior 'new toys.
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