Dollar Tree will soon be $1.25 tree
The company — one of America's last remaining true dollar stores — said Tuesday it will raise prices from $1 to $1.25 on the majority of its products by the first quarter of 2022. The change is a sign of the pressures low-cost retailers face holding down prices during a period of rising inflation.Dollar Tree said in a quarterly earnings release Tuesday that its decision to raise prices to $1.25 permanently, however, was"not a reaction to short-term or transitory market conditions.
It caters to suburban, middle-income shoppers, unlike Dollar General , its more rural-focused rival. Family Dollar — owned by Dollar Tree — targets mostly low-income shoppers in cities.Dollar Tree has sold products at $1 for 35 years and was the last of the major dollar store chains to actually be a dollar store.
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