Dollywood will pay 100 percent of the tuition costs, fees and books for employees who pursue higher education. (via The Washington Post)
Dollywood Parks and Resorts can now offer something else for its employees: Their fees will be covered by Parton’s company if they want to earn a degree.
Herschend Enterprises, Dollywood’s parent company, announced Tuesday that Dollywood will pay 100 percent of the tuition costs, fees and books for employees who pursue higher education. Starting on Feb. 24, all 11,000 seasonal, part-time and full-time employees at Herschend’s 25 U.S. attractions, including Dollywood, can register for the GROW U pilot program.
In addition to the Dollywood park in Pigeon Forge, Tenn., the GROW U program also applies to attractions such as Pink Adventure Tours in Tennessee, Arizona and Nevada; Silver Dollar City in Missouri; and Adventure Aquarium in New Jersey.Advertisement Parton’s fans widely celebrated the move as some companies struggle to attract and retain workers in what’s become a tight labor market. Although tuition reimbursement has been pared back in recent years as companies have tried to cut costs, large employers are beginning to again offer education-related incentives in hopes of attracting motivated workers and getting them to stay longer.
in 2019, according to the National Center of Education Statistics, tuition reimbursement has become an attractive employee perk.Major employers such as Best Buy, Chipotle and Home Depot cover up to $5,000 a year in tuition costs, while Starbucks offers to pay for its workers’ online college degrees through Arizona State University. Walmart announced in July that it would pay for college tuition and books for its 1.5 million U.S. employees.
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