See inside Drake's collab with Shopify, a messy virtual mansion stocked with exclusive merch curated and designed by the rap star
The most recent addition was a collection of products that were selected and customized by Drake, but made and shipped by other Shopify merchants under a new feature called Collective.
"We can actually match incredible content creators that have massive audiences with incredible brands," Shopify President Harley Finkelstein said on the company's second-quarter earnings call. Shopify Collective is one of several new business-to-business initiatives the company has announced recently, and on Wednesday's call Finkelstein highlighted the launch of dozens of new B2B features in the last year alone., and so you're seeing us announce new things like Collective," he said.
It should be noted, the interactive design of Drake's store is not a feature of Collective. Shopify's role here is more under-the-hood, connecting brands and manufacturers with customers online.Originally revealed in 2020, The Embassy was featured in the music video for "Toosie Slide."Visitors to DrakeRelated.com arrive to one of several renderings of The Embassy, in this case the front entrance and parking area.
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