Draper James, Reese Witherspoon’s fashion and lifestyle brand with a Southern point of view, is launching its first in-house swimwear line.
Moennich said the brand is working with Swim U.S.A., which is an 87-year-old family-owned business, as its supplier.
She said the line is aimed toward busy women and moms who love color and want that head-to-toe look. “Our swimsuits offer coverage, but they’re still very feminine,” she said. In addition to ready-to-wear, Draper James has such categories as handbags, shoes, jewelry, hair accessories, and a new sport line, which launched in January and is doing very well, said Moennich.
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