Driift's live-streaming concert for thomyorke's new side project The Smile officially launches.
While many livestream concert companies have built their brand around their technology, Driift’s strategy has been to develop a signature aesthetic for its carefully crafted and vibrantly colorful live films projects.recently sat down with Salmon to discuss the concert series he’s producing for The Smile and his vision for a post-pandemic golden age of live streaming.
So far we’ve done over 30 shows total now, about 600,000 tickets, which is worth $17-18 million in gross revenue across all those shows including Glastonbury, which was a huge and massive undertaking. We have closed a Series A round of funding including investment from Deezer at the end of last year, which was great.
This three-concert series will take place in the round in front of a small studio audience. How do you serve both audiences — in person and at home — in a way that feels authentic and keeps one from getting in the way of the other?
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