According to international research conducted by the University of South Florida, caffeine influences what you purchase and how much you spend when you go shopping You may want to put off drinking that coffee if you're attempting to cut down on impulsive expenditures. Caffeine affects what you pu
The study found that caffeinated coffee drinkers spent around 50% more money and purchased roughly 30% more products.
The research team conducted three experiments in retail stores, an industry that is increasingly installing coffee shops close to their entrances. According to their research, which was published in thecustomers who drank a free cup of caffeinated coffee before browsing the stores spent over 50% more money and purchased around 30% more goods than those who drank decaf or water.
Visitors gave the researchers their receipts as they were leaving the shops. According to the research team, people who drink coffee spent more money and purchased a lot more items than those who drink decaf or water.
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