Dutch Bros says it has no plans to raise prices this year, and stock falls

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Dutch Bros says it has no plans to raise prices this year, and stock falls
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Shares of Dutch Bros. Inc. fell sharply after hours on Wednesday after the coffee chain forecast full-year sales that were below expectations.

Shares of Dutch Bros Inc. fell sharply after hours on Wednesday after the coffee chain forecast full-year sales that were below expectations and said it currently had “no plans” to raise its prices this year.

Management... Shares of Dutch Bros Inc. fell sharply after hours on Wednesday after the coffee chain forecast full-year sales that were below expectations and said it currently had “no plans” to raise its prices this year. Management for Dutch Bros BROS said it expected “low-single digits” same-store sales for the year. That compared with FactSet forecasts for 2%.

“At this point we have no plans to take additional menu pricing in 2023,” they said. “We expect low-single digits growth from pricing to roll-over into 2023 from menu pricing taken in 2022.”Food prices have risen over the past year, helping juice grocery-store profits. Within restaurants, executives at Starbucks Corp. SBUX have said that coffee was an “affordable luxury” that customers were willing to still pay more for.

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