New CHP program is required under a state law
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"He said, 'You don't understand. I bring people in from out of town. This is something that I talk about to everybody that comes and visits me in San Diego … and you have taken that away from me.'" This story is the result of an, ahem, intensive investigation into how and why El Pueblo keeps its fish taco price so cheap when the price of just about every other food item out there has beenChef José Santiago "Santi" Gómez Soberano has worked at El Pueblo for five years. "We sell fish tacos all day, from when we open [at 6 a.m.] to closing," he said.
He also said the cheap tacos serve as an alternative to placing ads in print or online."It's an easy way to attract attention," Brown said."So I would consider it a marketing cost, and a very fun one at that." She said over the previous weekend, the company had sold 10,000 fish tacos at just one of their three restaurants. For comparison, she said, they sold about 2,000 carne asada tacos over the same time period.
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