Advocates for Latino business owners say more can be done to support entrepreneurs like Alicia Villanueva of Alicia's Tamales Los Mayas who still face barriers and challenges.
reported. But Latinos are among the most underbanked communities, based on data from the FDIC, which has nonprofits looking for more inclusive policies.
"They have plenty of grit, determination, and grace to work hard and deliver and all they need is a little bit of help from those of us who are there to help them."is a nonprofit that serves as a community development financial institution. Villanueva used the money from their loan to get a van for deliveries. In addition to loans, they give clients coaching to help navigate the process of owning a business.
For Villanueva, there are still challenges more than 20 years after she started making tamales. She had to pivot in the pandemic from catering to larger contract orders from school districts and major corporations. Through the years, she says fresh ingredients without preservatives and a lot of love have kept her food products selling locally and nationally.
"I say to my ladies that when they are cooking or preparing or assembly, do like you are doing for your family," she said."Always I say 'pinch myself' to see if this is true. And it's true."
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