The 2022 Edelman Trust Barometer showed trust in 'My Employer' at an all-time high, underscoring the need for CEOs and to speak up about societal issues, advised Richard Edelman.
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"If you have high trust in my employer, it drags all the other institutions up, from media to government," he said.More than being distrusted, government and media are seen as divisive, the survey showed, with businesses and NGOs being seen as more unifying forces within society. "If you're an employer, speaking up on issues of the day is a positive for both Republicans and Democrats," Edelman said, noting that the survey showed more than 50 percent of Republicans wanting their employer to speak up about social issues.
Eighty-one percent of participants said CEOs should be personally visible when discussing policy, and 60 percent said when considering a job, they expect the CEO of the company to speak publicly about social and political issues.
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