Eli Russell Linnetz spoke to WWD about his buzzy brand ERL, why he doesn't consider himself a fashion designer, what to expect at Pitti Uomo and more.
“People like to say I’m a fashion designer, but really I’m a filmmaker and screenwriter,” he said.
But instead of fashion, Linnetz switched his focus to directing music videos, working with megastars such as Kanye West, who ultimately brought him on to direct his tours and serve as creative director for him and his ex-wife Kim Kardashian. He was also hired by Lady Gaga to design and direct her Las Vegas residency.
He said working with someone he admired so much was hard to believe. He was given free rein to pore though the brand archives, “tear them apart, and really express myself and what I was feeling,” he said. “I was the first guest designer they ever had. He was in such a position of power, and to give me so much freedom to express myself was a really big risk on his part.”Even so, Linnetz still has a hard time wrapping his head around his success in fashion.
But those clothes are now sold worldwide and the collection is in high demand — which is tough for this storytelling artist to fathom. “Yeah, I created a monster,” he said with a laugh.when he will create an installation and stage a fashion show inside the Fortezza. Without giving away too much, Linnetz said he will use the show to introduce his new tailoring collection that is handmade in Italy, as well as footwear, eyewear and a fragrance.
Turning back to his storytelling, Linnetz said the collection he will present at Pitti is just “a different character” created by this “Venice Beach guy. Maybe he’s a world traveler, maybe he’s going to prom — this is a different aspect of the same person.”
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