All the profits from the sale of these scrunchies, ties and pocket squares will go to Kids Help Phone.
—Canada’s only 24/7 national service offering confidential professional counselling, information, referrals and text-based support for young people—on a limited edition series of accessories.
“When Kids Help Phone approached me to collaborate together, the relationship felt extremely organic,” says the brand’s founder Ellie Mae Waters. “Being a creative and understanding/accepting my creative process isn’t the easiest. I’m my biggest critic and not always my biggest fan. I have found along the way that talking about my personal and work-related struggles always makes me feel less overwhelmed by my thoughts.
Each piece is made and designed in Canada from Liberty of London fabric made of 100% cotton. The scrunchies retail for $20, ties for $70 and pocket squares for $40. 100% of the profits from each sale will go back to Kids Help Phone. “We went with a brighter and bolder pattern because we felt it was an easier conversation starter and that was our goal with this – to spark a conversation in efforts to break down barriers around mental health, especially amongst young people,” says Waters.
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