Several high-level Twitter employees tasked with brand safety have left, creating a potentially bigger problem when it comes to policing hate speech.
The controversy surrounding Musk's control of Twitter continues to build.
Even before the latest high-profile exits, Musk had been reducing the number of workers tasked with safety and content moderation as part of the company's widespread layoffs. He eliminated the entire AI ethics team, which was responsible for ensuring that harmful content wasn't being algorithmically recommended to users.and SpaceX, has recently downplayed concerns about the prevalence of hate speech on Twitter.
Jones said many advertisers are waiting to see how levels of "toxicity" and hate speech on Twitter change as the site appears to slant towards more right-wing users and as U.S. elections approach. He said one big challenge for brands is that Musk and Twitter haven't made clear what they count in their measurements assessing hate speech, spam, scams and bots.
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