In a radical rebranding, Twitter owner Elon Musk has begun the process of replacing Twitter’s iconic bird logo with X.
Musk made the shock announcement of his plans early Sunday. By Monday morning US time, he tweeted that X.com now points to Twitter.com. “Interim X logo goes live later today,” he wrote, shortly before sharing a photo of Twitter’s headquarters lit up by a giant new X. The social media giant’s official account now features the same logo, even as the familiar blue bird can still be seen on the site. Previously, he said he was bidding “adieu to the twitter brand and, gradually, all the birds.
The groups pointed to the mass layoffs as a key factor in their thinking, citing fears that Musk’s cuts would make Twitter’s election-integrity policies effectively unenforceable, even if they technically remain active. Musk also began overseeing controversial policy changes which led to frequent service disruptions at Twitter and upended his own reputation in the process. ‘A second chance’ In June, Musk named Linda Yaccarino, a former NBCUniversal marketing executive, CEO of the company.
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