In closed-door meeting, Elon Musk tells 100 top ad execs that he will improve brand safety on Twitter and that he will personally oversee its new video product
He sought to reassure them of his commitment to brand safety on the platform.Elon Musk spoke on Thursday with more than 100 advertisers and ad agency executives in a virtual meeting to reassure them that Twitter will remain safe to advertise on, following his takeover.
Musk also said that he had appointed himself to the role of head of video product, having found there wasn't a person currently in that role on his arrival at the company, that person said.
One advertising executive who met with Musk earlier this week said Musk"said all the right things" on the topic of brand safety.
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