Elon Musk personally called CEOs of companies that stopped advertising on Twitter to complain, report says
Four industry figures told the Financial Times that in recent weeks agencies have not little communication with Twitter's ads business team because so few staff were left following mass layoffs.
Twitter's ad systems have become bug-ridden, according to some media buyers, making it nearly impossible to launch campaigns. "It is quite unique. The turmoil, the damage, nothing of this magnitude has happened before. Never," a big four advertising agency executive told the FT. Derrick Johnson, the president of civil rights organization the NAACP, last week urged advertisers to stop using Twitter because of Musk's decision to reinstate former US president Donald Trump's account.tweetedThe NAACP chief also hit out at Musk's use of a"garbage poll" to determine if he should let Trump return. Subscribe to push notifications
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