Twitter's new owner Elon Musk told advertisers on Wednesday he aimed to turn the social media platform into a force for truth and stop fake accounts in an effort to assuage brands and advertising agencies that have increasingly been backing away.
Musk blamed Twitter's "massive drop in revenue" on a coalition of civil rights groups that hason advertisers, demanding they suspend ads globally after he laid off roughly half of the staff.
"There's a big difference between freedom of speech and freedom of reach," Musk said, adding that Twitter would aim to limit the visibility of hateful content. Roth tweeted Wednesday that Twitter has reduced views of harmful content in search results by 95% compared to before Musk's acquisition.
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