The recent removal of COVID restrictions in Hong Kong and mainland China are poised to give Hong Kong’s FilMart – previously Asia’s biggest film and TV rights market – a major boost in its qu…
“We are expecting to be back to something similar to what we had in the past when we had a physical market,” Gloria Chan, the HKTDC’s section head for the entertainment industry, told. “And we hope that some of the new contacts we reached out to in the past virtual editions will also come and join us [in-person] for the first time.”
The 2023 edition should now be able to operate largely normally following the Hong Kong government’s December decision to dismantle most elements of its ‘Dynamic COVID-Zero’ policy. Since Dec. 29, 2022, the new measures allow border crossing into Hong Kong without the need for pre-departure PCR tests, on-arrival testing or mandatory quarantine.
The TDC was unable to provide specific numbers of mainland participants, explaining that the recruitment process is still ongoing, but said that regional pavilions which host multiple small companies have committed to returning. “Guangdong, Jiangsu, Zhejiang, Hangzhou and Shanghai are all coming back. That’s very, very positive,” said Peggy Lui, TDC associate director, service promotion.have informally indicated that they expect to attend FilMart.
A recent PDF brochure pitching market booths offered “final prices after funding” with discounts ranging from 27% on a 54 m2 sales unit to 46% on a 3 m2 micro-office. The latter costs HK$11,780 for four days hire.
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