Why wait to climb the GM Ladder of Success?
The Ladder of Success began to fall apart during the late 1960s, however, as GM divisions began creating luxed-up versions of their cars that often cost more than the related cars of higher-ranking GM divisions. This magazine advertisement forThe Caprice was the king of the full-size Chevrolets in 1973, and a car buyer could easily spend more on a Caprice than on its Pontiac or Oldsmobile platform siblings.
on the '73 Caprice hardtop coupe was $4082 , while
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