Utah company continues to build out renter perks in its software suite for multifamily housing operators.
for $8 billion. SAP later spun Qualtrics off, but retained a majority position, in a 2021 public stock offering that raised $1.5 billion in fresh capital.
In a Deseret News interview Thursday, Entrata Chief Marketing Officer Nico Dato said the company will integrate Rent Dynamics' credit building tools into a software suite that already offers other renter perks like insurance access and payment plans for security deposits. Rent Dynamics has worked to solve a major, and long-running, issue in a U.S. consumer credit realm that's mostly ignored on-time rent payments as reportable transactions. Rent Dynamics was one of three companies chosen to participate in a program launched by mortgage-backing giant Fannie Mae last fall to help address the reporting shortfall.program is aiming to help renters build their credit histories and improve their credit scores.
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