Donni Davy: 'I really wanted to make the line friendly and not intimidating and not a ‘cool girl’ brand. I wanted to make it for someone who was trying makeup for the first time,' The Euphoria makeup artist on the launch of her own beauty line:
**What I learned from her was how to make my makeup — not glam makeup though, like character and special effects makeup — look extremely real. Also fake beards, fake tattoos and regular beauty makeup as well, and how to lead a makeup team.
**Was the vegan and cruelty-free aspect of the line something that was non-negotiable to you from the get go of the collection? **That was a no brainer. I wouldn't dare otherwise, it just seems kind of barbaric. I did learn a lot though about pink, purple and red pigments and how many of them are not vegan and how many that are sold in the US are actually not FDA-approved and not safe for use around your eyes. I really wanted there to be super bright colours in my collection that were not just clean, vegan and cruelty-free, but also truly safe.
People seem to really be getting the intention behind the details, the formulas and the tools. They’re creating these insanely impressive, colourful, amazing looks which is so cool. That's the best, seeing people create looks that I never would even think of. And they're saying they're inspired by my work on the show and I'm like, okay, but what you're creating is completely original. I'm inspired by it.A hamster wheel chasing inspiration.
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