Eva Fehren's first store has officially opened, in celebration of 10 years in business.
It’s been 10 years since the New York–born, –raised, and –based jeweler became well known for the brand’s X ring. The criss-cross shape sliced across fingers in a shimmer of pavé diamonds while also enveloping them. And in that time, Eva and business partner Ann Gorga have steadily grown the brand with their simple, Manhattan-influenced designs and lust-worthy custom engagement rings. Their next step is a major one: Their first brick-and-mortar store in Manhattan’s Rockefeller Center.
The store, designed in part with local artists, is an extension of the brand’s clean design aesthetic.“It has always been a dream of mine to open a brick-and-mortar location for Eva Fehren,” says Zuckerman, “and for the opportunity to coincide with our anniversary feels really serendipitous and fortuitous.” The new space reflects Eva’s studio and design aesthetic: clean, linear, and largely black and white.
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