The star made her feature film directorial debut with the Cheetos origin story, and at its Los Angeles premiere on Friday, producer DeVon Franklin addressed the controversy behind the Flamin' Hot creation.
as my film school, that’s where I really learned everything,” she continued at Friday’s Los Angeles premiere of the movie, which tells the story of Richard Montañez, a Frito Lay janitor who says he came up with the idea for Flamin’ Hot Cheetos. “We had so many directors come through there and so many episodes; 10 years on a set and I paid attention.
The movie’s stars also sang Longoria’s praises as a director, with Jesse Garcia applauding her for being “very specific on the story she wanted to tell, being very passionate about telling Richard’s story.” Annie Gonzalez added that Longoria was, “an executer through and through — we’ve seen it from her philanthropic work, she has non-profits, she’s produced TV shows, she’s directed TV that’s been brilliant, this is no different.
Amidst Montañez’s heroic story — which he documented in his own book, detailing his eventual journey to becoming a vice president at Frito-Lay’s parent company PepsiCo — questions have arisen about his narrative. The
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