Singles' Day is one of the biggest global shopping events of the year.
The annual sales event started off with 27 Tmall merchants, and will now have more than 290,000 brands participating and offer more than 14 million deals to consumers in China. Brands participating span multiple categories and include many luxury fashion brands, including Chanel, Gucci, Prada, Balenciaga, Christian Louboutin and more. Hermès and Saint Laurent will be participating this year for the first time., the majority of the seven winners come from the clean beauty world.
Additionally, Alibaba will be spotlighting an energy-efficient and low-impact product section to further encourage eco-friendly lifestyles. Alibaba’s Singles’ Day had an initial sales period from Nov. 1 to 3. The main sales event will be hosted on Nov. 11.
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