EXCLUSIVE: Dior Announces Global Pop-ups for Rollout of Denim Tears Collaboration

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EXCLUSIVE: Dior Announces Global Pop-ups for Rollout of Denim Tears Collaboration
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Dior is dropping its capsule collection with cult label Denim Tears with a series of pop-ups around the world featuring giant inflatable installations.

Dior promised “an immersive, multisensory experience,” as each boutique will feature huge inflatables occupying the interior spaces.

“Visible from the surrounding streets, their organic shapes reveal an inhabited, alternative universe, where sounds, shadows and lights are perceived differently — as if filtered — conveying an entrancing, poetic atmosphere,” it said. Customers will be able to enter the bubbles in Seoul and Shanghai, but not in London or Tokyo, said a spokeswoman for the house. The spaces will be animated with musical sessions and video projections designed by the studio of Japanese floral artist Azuma Makoto. Inspired by the Dior Tears logo designed for the collaboration, the videos can be downloaded with a QR code.

“It wasn’t perfect but it was just a moment, a beautiful moment for Blacks to have the privilege and opportunity to escape from the terror, the horrors of America, a segregated Jim Crow America,” said Emory, who is alsoModels wore high-low combinations that summed up the meeting of French craftmanship and American staples. Think tailored wool overcoats paired with slouchy cashmere jogging pants, and suits rendered in lightweight technical fabrics borrowed from workwear.

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