Frankie's Bikinis opens first retail store in Malibu where founder Francesca Aiello grew up and pals Bella Hadid and Kylie Jenner helped popularize the brand.
and Bella Hadid. They helped boost her brand by posting photos of themselves on social media wearing her cheeky bikini bottoms and triangle tops that were a little more abbreviated than many current styles. From selling on Instagram, theis taking the plunge with its first permanent store in the beach town where the brand was born.
Five years ago, Malibu was still a sleepy beach town, where retailers had a hard time making a go of it all year round, Aiello said. But the celebrity-filled oceanside enclave is attracting more tourists and locals with Instagram and internet stories on where to go and what to do. Local retailers include John Varvatos, Double RL & Co., Vince,and Paige at the Malibu Country Mart. One of the go-to restaurants is Nobu, which has killer views of the ocean.
The decor at the new Frankies Bikinis boutique incorporates a clean, minimalist style to make the space feel like an elevated, beach surf store with a feminine touch for its Gen Z and Millennial customers. It is filled with swimsuits as well as clothing and accessories the company started developing a few years ago.
The Victoria’s Secret investment has been convenient for developing collections and collaborations. Last year, the two doubled up on a Frankies Bikinis for Victoria’s Secret collection, which included a variety of one-piece swimsuits and bikinis, as well as a loungewear short and tank top set featuring details — including wings — and colors inspired by Victoria’s Secret.
Earlier this year, the lingerie retailer debuted Pink by Frankies Bikinis, a partnership that saw bikinis, minidresses, maxidresses, lounge sets and lace outfits sold through Pink’s stores and website.All About Beach Volleyball Uniforms at the Olympics: Dress Code, Sizing and Why Some Athletes Prefer Bikinis. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google.
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