Premium kids’ clothing brand Hanna Andersson launches its first activewear line, with major leaps in sustainability.
’s Empower at Work program promoting workplace gender parity through skills advancement and training.
Amid a deepening interest over chemical safety in clothing, Hanna Andersson also claimed the clothes are . The majority, or 70 percent of garments, are meant to have some UVA and UVB-blocking quality for added sun safety.Kara Carter, chief product officer at Hanna Andersson, underscored the importance of added chemical assurances to WWD. “It’s not only about what goes into our apparel, it’s about what’s left out. On the heels of popular brands selling activewear containing potentially dangerous toxins, it became even more important to us to provide a children’s line parents can trust.
Carter said “play, childhood and movement” were the guiding themes to the line stylistically and that the time and money invested in research and development will not be lost on conscious consumers. “We spent nearly two years developing the Active by Hanna Andersson line to ensure it’s both functional and comfortable for any shape of play, while remaining bright and youthful,” she continued. “We hope it inspires the next generation to feel confident and strong as they explore new activities and find their passion.”
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