Have you ever heard the ocean whispering and muttering? NorthSails has.
North Sails had secured the B Corp seal of approval even before Selfa’s arrival, but the executive is motivating her team to keep doing better. “Our focus now is to make sure we score much higher in the next few years,” she said.
The plan is based on two main pillars aptly called “Building the Ship” and “Being the Voice of the Ocean.” The former includes actions aimed at shifting the brand’s business model by implementing the use of innovative materials and fibers and responsible manufacturing processes, focusing on the integrity of the supply chain by setting high labor standards, and the ocean conservation by supporting ambassadors and foundations across the globe.
“We don’t own our factories so I think for us it’s more about making sure that our suppliers are able to meet our code of conduct, which has just been reviewed to make sure it is meeting our standards,” Selfa said. Next year, North Sails will launch a pilot project to implement RFIDs in its products, knowing that there are customers who want to know more.
Additionally, the performance wear company is in talks to secure supply of a washing machine bag that prevents microfilaments from being released. This will be sold or offered complimentary with each purchase. “At the end of the day, a company has to deliver and…that is putting pressure [on us] because we’re trying to do the right thing and to be honest….I’ve got to tell you that 99 percent of the times we’ve been doing what was right for
As part of the ongoing “Go Beyond” campaign, North Sails is spotlighting one ambassador per month, including professional explorer and naturalist Nacho Dean; marine conservationist Mariasole Bianco; sailor and mechanical engineer Kevin Escoffier, as well as Cristina Mittermeier and Paul Nicklen, founders of Sea Legacy, a collective of photographers, filmmakers and storytellers shedding light on the state of the oceans.
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