EXCLUSIVE: Reformation Pledges to Be Circular by 2030, Lays Out ‘Net Positive’ Clothing Plan

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EXCLUSIVE: Reformation Pledges to Be Circular by 2030, Lays Out ‘Net Positive’ Clothing Plan
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Reformation’s latest impact report highlights circularity goals, with the aim of being a circular fashion brand by 2030.

As a certified Climate Neutral company, each year Reformation measures its carbon emissions and offsets 100 percent of its footprint, including water use. The measurements fall under its “RefScale,” a methodology developed for the brand by Sustainable Business Consulting.

Talbot said circular design is an “under-leveraged” and “less clearly defined ambition” in fashion, and one the company is betting on. “One of the things that, hopefully, comes out with our materials mix is we’re not just trying to look for pilots and capsule collections here. We’re talking about fundamentally making some sourcing transitions,” said Talbot. “The most notable, from a climate perspective, is our 90 percent recycled cashmere quality which ended up becoming the core 2022 sweater program.

Reformation and Everlane were among the few brands endorsing the Fabric Act, per the 2022 Remake transparency report. Reformation also received praise in the Remake report for its progress on living wages and financial aid to help decarbonize its suppliers under its “Factory Forward” initiative, which launched in 2022. The program currently helps five factory partners in measuring, reporting and assessing their impacts.

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