EXCLUSIVE: Takashi Murakami’s Latest Hublot Watch Can Only Be Bought by NFT Collectors

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EXCLUSIVE: Takashi Murakami’s Latest Hublot Watch Can Only Be Bought by NFT Collectors
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To buy this Classic Fusion Takashi Murakami Black Ceramic Rainbow watch, buyers need to collect all 12 NFTs in the collection by April 2024.

“There are people who start to get really activated when you push the button of [collection], especially in Asia — we love to collect a lot of small things,” Murakami said through a translator ahead of the launch, likening this launch to movies made with movie fans top of mind.

“In that sense, we’ve been working together well in terms of providing something that would powerfully stimulate [this kind of] motivation for people to collect. And I wanted to create something like a potent drug for someone to really want to collect,” he continued. “It just happened to have that many petals and came to resemble family crests that are often seen in Japanese traditional households,” explained Murakami. He’d come to love flowers so much that he “still wants to open a flower shop sometimes” after teaching in art-centric prep schools where they are a recurrent subject.

NFTs felt like a necessary evolution of his artistic practice, brought on by the “huge shift” ushered in by cryptocurrencies and blockchain, which he described as new worlds emerging now with their “own economic rights and roles” where “you can exchange information and materials freely.”

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