EXCLUSIVE: Tiffany & Co. Reveals Campaign for Pharrell Williams’ ‘Titan’ Jewelry Collection

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EXCLUSIVE: Tiffany & Co. Reveals Campaign for Pharrell Williams’ ‘Titan’ Jewelry Collection
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Pharrell Williams has teamed with Tiffany & Co. for a 'Titan' fine jewelry collection. See all of the campaign images here.

Williams, who is also the men’s creative director at Louis Vuitton, took inspiration from the mythical Poseidon’s trident for his jewelry collaboration with Tiffany, creating spear-like shapes on a collection of necklaces, earrings, bracelets and rings made in 18-karat yellow gold or titanium and with diamonds.

“I’m very inspired by the water, and the name of this collection ‘Titan’ draws inspiration from Poseidon, ruler of the sea, King of Atlantis — Atlantis, which is also the name of the community I grew up in Virginia Beach,” Williams said. “The detail in all of the jewelry pieces is very intentional, the use of black titanium…it’s a physical manifestation of beauty in blackness.

“We are excited to unveil Pharrell’s inaugural collection for Tiffany,” said Alexandre Arnault, the brand’s executive vice president, product, communications and industrial. “The Tiffany Titan by Pharrell Williams collection defies the conventions ofdesign. It represents a balance of Pharrell’s creative vision with Tiffany & Co.’s inventive craftsmanship. Each piece embodies Pharrell’s distinct style and unique point of view.”Tiffany’s Fifth Avenue flagship.

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