Christelle Kocher is adding another feather to her substantial cap — guest creative director of the Tranoï trade show’s September edition.
̈’s work helping young designers and independent labels can give them the opportunity to become truly worldwide brands,” stated the designer, who is founder and creative director of Koché as well as artistic director of the Chanel-owned feather and flower-maker Lemarié.
This is the first time that Tranoï has invited a designer to be its creative director since it was launched in 1991 as a showcase for independent contemporary labels and emerging designers with a focus on craftsmanship and strong identity. For the trade show, this is a further step in their aim to promote these newer signatures from around the world, continued Provost. It was among theto a physical format in June 2021, with a showcase dedicated to emerging designers as part of a now-ongoing partnership with the Fédération de la Haute Couture et de la Mode.
Tranoï’s next event is set for June 23 to 26 during the upcoming men’s fashion week, where it will showcase around 40 menswear labels.
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