The collection by was designed based on the concepts of quality, innovation, and sustainability.
In order to keep the uniforms simple while also being able to handle a range of temperatures both outdoors and inside different venues, Furuta and his team tested the apparel in three different temperatures that are typical to a Beijing winter: 50 degrees Fahrenheit, 32 degrees Fahrenheit, and 14 degrees Fahrenheit. What they came up with was what the designer calls a “smart layering system” consisting of four distinct layers that can be worn on their own or together.
The athletes’ third layer utilizes Uniqlo’s Ultra Light Down, but with a unique construction. Rather than being quilted or bonded, the two fabrics that encase the down are actually woven together in a cross pattern. Furuta said that in addition to looking more sophisticated and using less yarn, this method of construction keeps hot air inside better than traditional methods.
In addition to Team Sweden’s official clothing for medal ceremonies, media appearances and other non-competition events, Uniqlo was also contracted to provide uniforms for four individual sports. It has designed competition wear for the freestyle skiing, freestyle snowboarding, moguls, and curling events.
“In the lab, we can set the exact temperature and humidity levels that are typical of a Beijing winter, and that enables us to choose the exact correct fabric thickness and other qualities,” Furuta said.In addition to quality and innovation, another theme for this winter’s Swedish Olympic and Paralympic uniforms is sustainability. About 70 percent of the collection uses recycled materials, including nylon, polyester and down.
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