How Warby Parker and Eastman Chemical are tackling a recycling solution for demo lenses.
Eastman partnered with another eyewear-maker Marchon Eyewear Inc. in 2020 to produce and sell eyewear made with Eastman’s sustainable acetate.
Warby Parker is integrating the material into its core styles and acetate colorways this year. The effort was a long time coming but with much potential to scale across the optical industry, according to Blumenthal. “Our hope is that this doesn’t stay with just Warby Parker,” he said. “Optical doesn’t have a rich history with. In terms of ESG and doing good, there’s no question that within the category there’s a history of giving back in the form of volunteerism and helping discount eye exams or donate discarded frames to Lion’s Club, for example, but there’s not as much muscle memory in“Our industry is a little insular, frankly,” Blumenthal continued.
To set up for the recycling program, the brand started sending the demo lenses from its two optical labs — in Sloatsburg, N.Y., and Las Vegas — to Eastman’s facility in Kingsport, Tenn., this past summer. There, the material is broken down at the molecular level, into a blend of 60 percent cellulose and 40 percent recycled acetate content to be reused in Acetate Renew.
As for how Warby Parker is furthering joint accountability with Eastman, one of the largest polyester producers, Blumenthal said, “We found that they were an enthusiastic partner, and the ones with the real core expertise and scientists and processes to really work to come up with these solutions.”
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