But 44% of those surveyed said U.S. English-language or Spanish-language media don't 'get' Latino cultural nuances.
Rosa Parra, Emeraude Toubia, Vincent Rodriguez III, Todd Grinnell, Desmond Chiam, and Isis King speak onstage at the Los Angeles Latino International Film Festival on June 1. Photo: JC Olivera/Getty Images for Prime Video
A majority of young American Latinos say they feel represented in mainstream English-language U.S. media, according to a new survey shared first with Axios.71% of young Latinos surveyed said they feel represented in mainstream, English-speaking media outlets in the U.S., according to the study by Latino Alternative Television released Tuesday.U.S. mainstream English-language or Spanish-language media don't "get" Latino cultural nuances.
69% said they would be more interested in watching a show or movie if they knew that Latinos owned the media company or produced it.
LATV president Bruno Seros-Ulloa tells Axios Latinos want to be behind the cameras to tell their unique stories as well as general-market stories.Methodology: The LATV Survey was conducted by Wakefield Research online between Sept 18-28. The poll is based on a representative sample of 1,000 Latino adults living in the U.S.and get more news that matters about Latinos and Latin America, delivered right to your inbox on Tuesdays and Thursdays.
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