Holmoe noted the NCAA is getting out of policing Name, Image and Likeness deals.
The local protein bar company made a deal with the football program, giving all 123 players on the team compensation. The walk-ons had their tuition paid for. Scholarship athletes received $1,000.
Experts were quick to question this, mostly because it looked like a classic “pay for play” deal that the NIL specifically outlaws. A company cannot pay a player simply for being on the roster. That poses a threat to the “amateurism” — the rules that still preside over the NCAA .But now, Holmoe says that is all in the past. The NCAA, he thinks, is satisfied.
“I don’t think the word investigation is right,” Holme said. “The NCAA called us up and asked us a number of questions. We gave them the answers. We feel, at this point in time, we are in a good spot. “We have been under investigation at BYU in the past for NCAA violations and this doesn’t feel anything like those.”
Of course, the matter is not officially over. But in an era where NIL deals are murky, and the rules are murkier, this is about as clear of an answer as Holme hopes to get.
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