Facebook allows political candidates to run branded content
FILE PHOTO: A Facebook logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration
Facebook had previously excluded political entities from using its tools to run branded content campaigns, but it has clarified that it now allows influencers to create such content for political campaigns if the posts are disclosed as branded content. Facebook said sponsored content from political advertisers will not be included in its ad Library, a database maintained to provide transparency around political and other advertising, unless the creator pays to promote the post using the company’s advertising tools.
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