Facebook has decided to let political campaigns pay online influencers to spread their messages, a practice that had sidestepped many of the social network’s rules governing political ads.
to fact-check political ads and refuses to ban even blatantly false messages from politicians.
Friday’s policy change involves what Facebook calls “branded content” — sponsored items posted by ordinary users who are typically paid by companies or organizations. Advertisers pay the influential users directly to post about their brand.Facebook doesn’t make money directly from such posts and doesn’t consider them advertising. As a result, branded content wasn’t governed by Facebook’s advertising policies,candidates and campaigns to verify their identity with a U.S.
Politicians still won’t be required to disclose how much they paid the influencers to run the posts. And the posts won’t appear in Facebook’s ad library, which publicly catalogs political ads and allows other campaigns, journalists and watchdog groups to view the type of messages politicians are pushing in the election.
Google says it doesn’t allow political messages using its main tools for connecting with influencers, but campaigns can make individual arrangements with YouTube influencers. These videos would be covered under general disclosure rules, but would not be added to Google’s political advertising database.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Facebook reverses on paid influencers after Bloomberg memesFacebook has decided to let political campaigns pay online influencers to spread their messages, a practice that had sidestepped many of the social network&39;s rules governing political ads. Friday&39;s policy reversal highlights difficulties tech companies and regulators have in keeping up with
Les mer »
Mike Bloomberg Campaign is Paying Social Media Influencers to Post Political Memes OnlineThe Bloomberg campaign is using the Tribe app to hire social media influencers to post political memes, PEOPLE confirms
Les mer »
See the memes Mike Bloomberg's campaign paid Instagram influencers for - Business InsiderMike Bloomberg's presidential campaign has hired a meme collective to deploy meme-ads all over Instagram — see them here.
Les mer »
Mike Bloomberg is paying online influencers to post memes for his 2020 campaignDemocratic presidential candidate Mike Bloomberg was recently the subject of several satirical memes uploaded to Instagram.
Les mer »
Memes parodying Mike Bloomberg's paid Instagram meme campaign are flooding the internet - InsiderIt can be difficult to distinguish between the real sponsored Bloomberg posts and the fakers – but that may have been the campaign's intention.
Les mer »
Bloomberg campaign pays social media accounts for memesU.S. Democratic presidential candidate Michael Bloomberg's campaign is payi...
Les mer »